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Marketing and Communications Manager

Marketing and Communications Manager

THE POSITION

Reporting to the CEO, and working closely with the Director of Student Recruitment and Enrollment, the Marketing and Communications Manager will play a critical, leading role in the development and implementation of College for Social Innovation’s marketing strategy. This is a new, full-time position, designed to broadly promote and build awareness of the College for Social Innovation (CfSI) brand and advance our mission, with a specific emphasis on the recruitment of college students to participate in the Semester in the City (SITC) program.


KEY RESPONSIBILITIES

  • Serve as the primary steward of the CfSI brand, developing and executing strategic marketing campaigns leveraging a variety of mediums designed to reach target audiences (including students, social sector partners, higher ed partners, funders, and more) and meet organizational goals;
  • Lead CfSI’s digital marketing and social media strategies by developing project plans and campaigns to deliver engaging day-to-day content and grow our audience and engagement on platforms including but not limited to Instagram, Twitter, Facebook, YouTube, and LinkedIn;
  • Manage CfSI’s website content to ensure an engaging user experience, drive web traffic via SEO and digital advertising, and make continuous enhancements using data from Google analytics;
  • Oversee content development (including creation and maintenance of a photo/video library) that powerfully connects audiences to CfSI’s mission and tells stories of student transformation and success;
  • Spend 50%+ time supporting student recruitment and enrollment by partnering with Director of Student Recruitment and Enrollment, recruitment team, and college partners to create and implement institution-specific strategies for recruiting a diverse spectrum of students and meeting student enrollment goals;
  • Serve as CfSI’s in-house marketing expert, staying up-to-date on emerging industry trends, tools, and best practices, and implementing systems to provide creative services across the organization.


QUALIFICATIONS & MINDSET

There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. We respect this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below:

  • Bachelor’s Degree
  • 2+ years of professional experience in communications and digital marketing within a growing, entrepreneurial business or non-profit organization
  • Proven success developing an integrated digital marketing strategy across online and social media platforms (Facebook, Twitter, Instagram, Google AdWords and more), using key metrics and data to evaluate ROI (Google Analytics a plus)
  • Experience in graphic design and marketing collateral creation (Adobe Creative Cloud a plus)
  • Successful background in design, development, and management of an organization’s website (Squarespace experience a plus)
  • Impeccable communication skills (written and visual) and ability to use data for storytelling
  • Strong working knowledge of and familiarity with current and emerging online marketing concepts and technology
  • Skillful project management with strong organization and excellence with details and follow-up; Proven ability to work with a variety of constituencies, manage multiple tasks simultaneously, and thrive in a complex environment with multiple priorities
  • Ability to work effectively in collaboration with diverse groups of people; A team player, who can relate and operate effectively with colleagues within a collegial, yet demanding, work environment
  • Embodiment of CfSI’s core values of an optimistic mindset, curiosity, teamwork, purposeful effort, and kindness and generosity


COMPENSATION & BENEFITS

  • Salary commensurate with experience
  • Health benefits with 80% covered by CfSI and 20% covered by the employee
  • MBTA MonthlyLink bus and subway pass (valued at $83/month)
  • Cell phone reimbursement (up to $80/month)
  • 21 vacation/personal/sick days plus 13 organizational holiday days per year
  • Access to regular and ongoing feedback and professional development opportunities internally and ability to leverage organizational resources to seek additional development opportunities externally

College for Social Innovation (CfSI) brings together colleges and social sector organizations to create fully-credited experiential learning opportunities that are meaningful, accessible, and life-changing. Our college students, referred to as Social Innovation Fellows, build skills, a digital portfolio, and a professional network that helps to position them to become the next generation of problem solvers for humanity’s tough challenges. Students are placed in a semester-long internship (400 hours) and also take skill-building and reflection classes twice a week as part of a diverse “Semester in the City” cohort.

College for Social Innovation is now completing a two-year pilot of its Semester in the City program, having enrolled almost 100 students from six colleges and universities and achieved strong initial results. We are looking to further build an innovative and unique educational experience that can add value for students and their home colleges while building a bigger, better, and more diverse talent pipeline for the social sector.

In the next three to five years, we look to create a nationally recognized curriculum and instructional delivery model that generates strong results while growing to serve 350+ students per year and preparing for potential growth beyond Boston. Ultimately, we aim to build a movement to make it common for millions of college students -- representing the full diversity of the nation -- to gain access to careers in the fast-growing social sector. During their Semester in the City, Fellows participate in well-structured and academically-accredited internships where they learn from real-world experiences, build relationships with mentors, and build personal, professional and academic skills.


EQUAL OPPORTUNITY EMPLOYER

College for Social Innovation is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, sexual orientation, gender identity, veteran status, height, weight, or marital status in employment or the provision of services. National Service Alumni (i.e. Military, AmeriCorps, Peace Corps, etc.) are strongly encouraged to apply.

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our philosophy

We believe in the power of positivity, and that people deserve to be happy both at home and at work.  That's why we focus on three key components to find the right match for each of our current openings: aligning your individual strengths with the requirements of the role, finding work you feel passionate about, and ensuring your values match those of the organization.

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