Digital Marketing Manager

Tech Goes Home (TGH) is a nonprofit dedicated to addressing the digital inequities that pose a significant barrier to opportunity and success for thousands of students, workers, and families across Massachusetts. We bring computers, internet, and training to those without so students can do homework, adults can find jobs and manage finances, seniors can connect with loved ones, and all can lead healthier lives.

In the past five years alone, 21,000 learners have graduated from TGH programs, and we have distributed more than 15,000 new computers in communities across Eastern Massachusetts.

The coronavirus pandemic along with the growing national consciousness of systematic racism has substantially increased awareness of the digital inequities that low income households face as many of our school, employment, healthcare and civic programs have moved to virtual platforms. The increase in awareness has triggered substantial growth in funding interest and commitments, allowing us to explore new efforts like expanding our public sector advocacy, virtual offerings, and earned revenue partnerships as well as search for a Digital Marketing Manager to support us into this new chapter.

The Opportunity

This role is part of the Advancement team which works to engage external audiences through brand management, website development and fundraising. The Digital Marketing Manager will report directly to the Chief Advancement Officer. This role will help to craft marketing and communications strategies, execute marketing and communications plans, and develop marketing and communications assets. This work will be in support of key Tech Goes Home projects and programs, as well as fundraising/partner development outreach and events.

KEY RESPONSIBILITIES

Website Management and Optimization

• Work with teams across Tech Goes Home to plan, create and manage web content that works to achieve TGH’s strategic goals while also keeping to modern SEO and User Experience (UX) best practices

• Manage ongoing content updates to the TGH websites including troubleshoot web issues and make suggestions for improvements

• Research and maintain best practices in tagging digital assets and optimizing website content for accessibility and organic search traffic

• Perform day-to-day content maintenance activities including, but not limited to, video closed-captioning, retiring dated/expired content, resizing images, fixing broken links, etc.

• Work closely with the Technology Team to ensure integrity and security of the website

• Coordinate and manage website subscriptions for securities, hosting, and other resources with our Operations/Finance team

• Perform quarterly website audits by reviewing website analytics

Social Media & Email Marketing

• Work closely with the Advancement team and outside communications firm to schedule and post social media content across all Tech Goes Home accounts as well as plan email campaign deployment schedules

• Create content for all channels (design, photo, text) and livestream on social media during events

• Review social media & email marketing analytics for quarterly report

• Coordinate and manage service subscriptions and other resources with our Operations team and process yearly and monthly services invoices with our Finance team

Digital Research

• Help build a data-driven culture by creating and maintaining success metrics, reports, and dashboards for email, social and website activity

• Analyze email, social and website activity to identify stakeholder intents and interests

• Research and maintain best practices that improve the organization’s presence in search results and measurably convert these search results into engagement, either through newsletter sign-ups, social media activity or donations

• Serve as a subject matter expert for TGH teams looking to create effective email and website communications with measurable engagement and goal conversion

Digital & Graphic Design

• Update, and create when needed, TGH brand guidelines and work with teams across the organization to adhere to them

• Manage the digital asset gallery and prepare assets for digital use

• Create and design print and digital marketing materials

• Retouch and manipulate images

• Support event preparation—creating graphics, flyers, and gathering marketing tools, and photograph events, etc.

Other responsibilities

• Support the Advancement team and TGH with other projects, as determined by the Chief Advancement Officer.

• Collaborate with internal teams to plan and create content that matches stakeholder interests with marketing goals

• Work closely with the teams across the organization to schedule and post web articles and news stories

• Complete projects according to the deadline

Qualifications & Experience

There are innumerable ways to learn, grow, and excel professionally. We respect this when we review applications and take a broad look at the experience of each applicant and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below.

• 5+ years of experience in Digital Marketing or Communications in a consumer facing company or organization

• Experience working in/managing WordPress or similar CSM, with intermediate HTML/CSS skill

• Strong understanding of WordPress or a similar CMS

• Direct experience building inbox-friendly HTML email campaigns

• Proven expertise in current website content accessibility guidelines and SEO best practices

• Keen understanding of analytics and metrics, and experience with tools used to measure audience engagement on digital platforms

• Graphic design and photo-editing skills

• Strong interest and awareness of current digital marketing trends

• Ability to work well in a collaborative, multi-disciplinary team

• Excellent verbal, presentation, and written communication skills

• Detail oriented with focus on delivering results

• Energized and able to manage and prioritize many tasks simultaneously

• Experience in planning and project management

Compensation & Benefits

This is an outstanding opportunity to expand TGH’s mission focused work into new communities. Salary will be commensurate with all relevant experience, professional and otherwise, and the range for this position is $68,000-81,000. Comprehensive benefits include health, dental, and vision insurance, flexible spending accounts, paid parental leave, retirement savings, vacation, STD/LTD/Life Insurance, and paid professional development. Click here to learn more about benefits.

Making the Decision to Apply

We will review and respond to all applications received. While subject to change, candidates elected to advance can expect a process inclusive of initial conversations with Positively Partners followed by a virtual interview with the Chief Advancement Officer. A few finalists will have a virtual interview day with other staff and leadership at TGH followed by a holistic reference check process. Anticipated start date is late Spring/early Summer 2023.

At this time, all TGH staff are working hybrid remotely, with assistance for the resources needed to do so. Employees currently work a flexible on-site schedule each week and generally work 2-3 days a week in the Boston, MA area.

To apply to this position, please prepare a resume and cover letter to submit as part of your application. For confidential inquiries or for assistance in completing the application, please contact search@positivelypartners.org.

TGH is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. TGH is committed to building a diverse staff and strongly encourages women and people of color to apply.