The Opportunity

As the Communications Coordinator, you will have the unique opportunity to help shape the future direction of Reach Out and Read’s digital and other communications. The Communications Coordinator will create, manage, shepherd, and share engaging, brand-oriented content for Reach Out and Read and its Affiliates — across multiple platforms, including social, web, and email marketing. You will analyze data to inform content strategies, evaluate the effectiveness of social, email, and earned media campaigns, and provide insights to optimize communications and marketing efforts and improve ROI. The coordinator supports the External Affairs team by coordinating projects and meetings, managing content and materials, and helping ensure initiatives are executed efficiently and on schedule. The position also includes the ongoing management and execution of marketing and communications requests from Affiliates, work with vendors, tracking media mentions, creating processes, and more. The role reports to the Chief External Affairs Officer.

Your key responsibilities will include:

General Communications and Marketing Functions (35%):

• Work with Chief External Affairs Officer and team, central office, and Affiliates to identify and shepherd communications and marketing needs, including packaging news, information, and promotions for internal/external audiences.

• Develop actionable plans across communication platforms to creatively drive engagement, strengthen the brand, and standardize best practices.

• Provide communications and marketing support across the organization, including at state and local levels across the country.

• Research, write and/or edit copy for the web, email marketing, editorial media, public policy materials, legislative action alerts, and other publications and platforms for wide-ranging audiences.

• Organize incoming marketing and communications project requests, ensuring accurate intake, prioritization, and notifications to team members.

• Coordinate with other departments and Affiliates as needed for earned media and other projects.

• Coordinate and communicate with communications-related vendors throughout the project process.

• Collect and analyze data on audience demographics, engagement, and behavior; perform competitive analysis and market research; develop reports and dashboards to track campaign performance; use statistical methods to forecast trends; and iterate on practices to optimize performance across all modes of communication.

• Develop and manage surveys, forms, and internal communications to support team initiatives, coordinate feedback collection from stakeholders at national and local levels, and translate insights into clear messaging that advances and communicates team goals across the organization.

• Compile and maintain the communications analytics dashboard, helping to prepare regular performance reports to track impact and campaign effectiveness.

• Support the annual Reach Out and Read Honor Roll selection process.

• Proofread all communications for grammar, clarity, consistency, style, campaign continuity, and brand voice.

• Create and maintain a library of approved brand messaging, collateral, and resources, working with other departments to ensure network access.

• Ensure consistent messaging and imagery, both visually and verbally, across all platforms.

• Ensure that Reach Out and Read’s communications are accessible across all platforms and inclusive for all audiences (including the use of alt-text).

• Assist with vendor coordination, including quotes, scheduling, and fulfillment.

• Stay abreast of trends across communication platforms and drive performance through optimized content and technology.

• Take notes and track action items from a variety of External Affairs meetings

Social Media (30%)

• Create original, daily, brand-aligned social content tied to Reach Out and Read, its Affiliates, partners, and ecosystem, driving growth in followers and engagement.

• Manage day-to-day social engagement across Facebook, Instagram, and LinkedIn, including creating, observing, and responding to conversations within our brand community. Regularly engage with brand advocates, partner organizations, other nonprofits, and Reach Out and Read’s audience.

• Recommend, prepare, and package social content for use by new and current Reach Out and Read Affiliates.

• Set up and manage social media autoreplies to support maximum impact and engagement with social media audiences.

Website (20%)

• Make daily edits and maintain all sections of Reach Out and Read’s website and microsites, including the management of images and videos, to ensure content is current and correct.

• Work with web developer to design compelling landing pages.

• Create and update pages within the CMS for Reach Out and Read and some Affiliates.

Email Marketing (15%)

• With the Chief External Affairs Officer and team, design and manage Reach Out and Read’s email marketing, including monthly newsletters for internal and external audiences, fundraising campaigns, news updates, and more.

• Serve as the liaison between Affiliate partners and the External Affairs team to coordinate Mailchimp email communications, managing requests for templates, graphics, and copywriting while ensuring alignment with brand standards and campaign priorities.

• Maintain and execute an email marketing calendar, including regularly scheduled blasts plus individual campaigns.

• Use graphics, personalization, and advanced features to achieve better email ROI.

This position also includes other duties as assigned.

Qualifications and Experience:

There are innumerable ways to learn, grow and excel professionally. We respect this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. We’ll honor your lived and professional experience as key aspects of your candidacy for the role and prioritize applicants with experience dismantling the structural inequities that disproportionately impact children and families with traditionally marginalized identities. We are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below:

• Commitment to increasing equity in opportunity and outcomes for children and to recognizing factors known to significantly impact differential outcomes for children, including race, ethnicity, language, and socio-economic status.

• Two to three years relevant work experience in social media, content creation, website/email management, writing and/or editing. Experience in public relations or communications for a nonprofit is highly desired.

• Proven track record in social media management. Adept across numerous social media platforms, including basic experience creating multimedia content.

• Experience working on websites and within content management systems (WordPress a plus).

• Strong writing and editing skills.

• Skilled in Microsoft Office, with a strong knowledge of Word, Excel and Powerpoint. Experience in Adobe Creative Suite a plus.

• Strong organizational skills, including the ability to track and balance tasks, deadlines, and materials across multiple individual and team projects.

• Ability to support a fast-paced External Affairs team by coordinating materials, managing workflows, and keeping projects on task.

• Proficient using multi-social posting and scheduling programs such as Hootsuite and Meta Business Suite.

• Comfortable working in a fast-paced, remote environment on tight deadlines.

• Team player used to working collaboratively and in an editing environment.

• Able to clearly and precisely express complex ideas with interesting, compelling, and creative angles and work products.

Position Specifications:

This is a full-time, non-exempt position. The National Communications Coordinator may work from a home-based office anywhere in the country but travel may occasionally be required.

Compensation and Benefits:

The salary range for this position is $55,000-$60,000 and is commensurate with experience. ROR offers a robust benefits package including medical, dental and vision insurance, 401(k) retirement plan with match, paid time off, and more.

Commitment to Diversity:

Reach Out and Read is committed to building an organization that embraces diversity, pursues equity, and fosters an environment of inclusion. ROR sits at the intersection of health and education, uniquely positioned to play a critical role in addressing systemic disparities and inequities in the public health framework. ROR strives to be an antiracist organization, using its influence to fight against social injustice by supporting a culture of learning, empowerment, equity, and a deep appreciation for the unique experiences that we each bring to our communities. And, we believe that changing the world begins with holding ourselves and our workplace to that same standard.

About Reach Out and Read:

Reach Out and Read gives young children a foundation for success and reaches 4.6 million children across the country – half of whom identify as BIPOC and two thirds of whom come from low-income families. The nonprofit recently set a strategic goal to double its impact by 2030, to serve 10 million young children — 50 percent of all U.S. children from birth to 5.

In deep partnership with a network of clinicians, Reach Out and Read leverages the near-universal reach of the pediatric well-child visit. It uses children’s books and shared reading to support parents and caregivers in strengthening healthy relationships with their infants and young children from birth through 5 years old.

Reach Out and Read works directly with pediatric care providers to share the lifelong benefits of parents reading aloud with their children daily. Nurturing, language-rich interactions like shared reading give young children a foundation for success — building early language and literacy skills; teaching curiosity, patience, and empathy; and creating deep bonds between parents and their children. By integrating our evidence-based model into pediatric care and providing the tools and encouragement families need to read aloud together, we can transform pediatric care practices, foster healthy families and communities, and give children of all backgrounds and means a better start to life.

The Impact:

• Reach Out and Read program sites are located in 6,500 clinics, safety net hospitals, medical systems, and other healthcare settings in all 50 states and the District of Columbia.

• Reach Out and Read serves 4.6 million children and their families annually.

• More than 7.7 million new, developmentally appropriate books are integrated into well-child visits with families annually.

• 39,000 clinicians currently participate in Reach Out and Read

• Our peer-reviewed body of evidence demonstrates that Reach Out and Read parents are two-and-a-half times more likely to read regularly to their children, and that children experiencing Reach Out and Read show enhanced language development.

To learn more about Reach Out and Read, visit www.reachoutandread.org.

Reach Out and Read is an Equal Opportunity Employer

Reach Out and Read is an equal opportunity employer and does not discriminate on the basis of sex, race, color, religion, sexual orientation, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, pregnancy, physical or mental disability or veteran status. Reach Out and Read is compliant with the Americans with Disabilities Act and we are committed to making special accommodations for your interview or work as a member of our team. If specific accommodations are needed, please email HR @ reachoutandread.org and our HR team will work to accommodate your needs.